Last week, the remaining contestants had to interview suppliers of baby equipment, select two products, and sell them on to a potential 10,000 customers at the country’s biggest baby show. Ignite’s Lorraine, Howard and Kate chose a padded toddler helmet and a travel pushchair, while Empire’s Debra, James, Yasmina and Ben, selected a home birthing pool and an expensive hand-made rocking horse. Ignite came out firmly on top with sales of more than £1,600, compared to Empire’s £722.
In the boardroom, James, Ben and Debra fell over themselves trying to save their places. Ultimately Ben was sent home - Sir Alan believed he had no place in his organisation.
Click here for a recap of previous episodes.
So, on to this week…