Alternative Title: The One Where Breffny Grows A Pair
As soon as last week’s show started, it was clear that this was to be Breffny’s finest hour. He was in control, he was angry, he was forthright, he was talking through his arse in a wonderful way.
Never has someone so deserved the honour of saying “I told you so” than Breffny Morgan as team Cuchulainn won last week’s challenge. Berated and dragged down by a whining Aoiffffffe and Ruth, Breffny made his bed…and had a very comfortable night’s sleep in it.
The task was to design a new distinctly Irish chocolate bar for Cadburys. They were given free reign to be as creative and innovative as they wished and once again, neither team excelled. But Breffny’s team Cuchulainn were miles ahead of their competition - Singing Samantha’s team Platinum.
Breffny was a man inspired, determined not to allow a repeat of the previous weeks task where he thought he was being ignored. Bill Cullen appointed him Project Manager over Aoifffffe, Ruth and (will they, won’t they; are they, aren’t they) Geraldine. As PM, he went with his gut instinct, demanding, against Aoiffffe and Ruth, that they go with the chocolate bar name Blasta (Irish for tasty). His insistence won out, as Cadbury’s far preferred the name Blasta over Sam’s Rhubarb and Custard. Cuchulainn’s downfall this week however was the very poor , robotic presentation from Ruth. Have a look:
Cuchulainn’s Cadburys Presentation
Sam was a disastrous PM from the word go. Stomping her feet, ignoring her team, singing……yes, she’s still signing - it was a horrible mess. The only thing Platinum had going for it this week was a confident pitch from Lucinda, but as you’ll see from the following clip this was overshadowed by Sam’s ‘colourful’ ideas:
Platinum’s Cadburys Presentation
Sam was out of her depth. I do admire her confidence and she definitely has some creative flair, but she does not belong in big business. She needs to go back to her school kids.
Throughout the live blog of last week’s show, we ran three polls asking the same question - which team will win. As soon as PMs were announced, the first poll went 73% in favour of Breffny’s team. The second poll was after we had seen their choices of chocolate bar and name - at this point 95% thought Breff should win (and no one would admit publicly that they voted for Sam). After the presentations, the final poll was again behind Breffny. A combination of Breffny’s hardline with Aoiffffffe and Ruth, his entertainment factor and the fact that Sam is an annoying twit, saw 100% of those polled on the live blog voting for Breffny’s team Cuchulainn.
Bill made the right decision in the boardroom. It was a choice between Sam, Steve and Stephen. Bill went through each of them for a shortcut, but it was clear that Sam was going home.
To see if Breffny can continue with his new found cajones, join us for this Monday night’s live blog at 8.45pm on Culch.ie. You can sit back and enjoy the banter, or get stuck in and tell us what you really think.
go raibh agat??