Last Sunday ITV showed a programme counting down the top 20 advertisements of the decade and the new Hovis ad came out on top. Some people would have picked other ads but to me this is the best ad of all time; and if you haven’t seen it yet - because it’s mostly shown in the UK - you’re in for a treat. The story is of a boy running home from the shop with his loaf of Hovis, but in this ad he passes through 122 years of British history which is how long Hovis have been in business: How many of the iconic periods of history displayed in the ad can you name? Watch out for the progression of the boy’s clothes and hair through each decade, as well as the changes in style of the music. If you want to see more, here’s the making of and … There’s more →