It’s not often that you get to go on set at an ad shoot but myself and Darragh made our way out to Shankhill recently to view the filming of Meteor‘s new ad. The shoot, directed by Steven Green, is taking the form of a house party at a huge house. 
One of the rooms has been decked out with DJ, funky props (the Mr Ben is a nice touch) and people are dancing wall to wall (to Two Door Cinema Club’s Undercover Martyn). There aren’t any standard 35-mm cameras but hand-held high end still cameras shooting in HD (Canon 5D to be exact). We’re shown upstairs where members of the creative team are reviewing footage from the previous take. Instead of the them viewing live footage, memory cards are brought up from the two cameras shooting downstairs. The footage is focused on two girls filming a guy dancing furiously on their mobiles. They’ll upload that footage to Youtube from the handset via the web.
We get chatting to Ronan Nulty, the Creative Director and Keith, the Art Director. The lads have both worked on Meteor ads before and we talk about the process involved in pulling something like this together. Ronan explains that the creative brief was fairly loose allowing him to highlight the internet features whilst keeping things light and jokey. A consumer survey carried out by the company recently found 
After having written the firms Christmas ad, with you know who, he says the ad “polarized” opinion and it’s apparent that this ad, in slight contrast, is focused on a group. Keith says that once the ad concept is green lit by the brand it takes a few weeks to scope everything out and find places to shoot. Whilst myself and Darragh spend just over an hour on set, the crew were filming all the way until midnight. The finished video is shown below and is part of the campaign for Meteor’s new Anytime Choice web + texts tariff. Thanks to Leontia, Amanda, Rebekah and Deirdre from Meteor for getting us access on the day.
