I’m continuing on the Christmas ad theme, ‘cos it’s pretty unavoidable at this stage. Like the thundering hangover and shame spiral that awaits after the office party, Christmas is just around the corner, waiting to bludgeon your wallet and liver in one fell swoop. There have been a few decent additions to the canon of Christmas ads this year. M&S have continued their winning streak with an all-dancing, Peter Kay-starring, Bee Gees number and this cute addition to their tear jerking Taste of Home campaign from Denny is worth an honourable mention. But my favourite new Christmas ad is for Jacobs biscuits. It’s 22 seconds of pure silliness but it also manages to tap into lots of truths and shared experiences about Christmas; the boredom, the sense of familial claustrophobia, the repetition of jokes and stories you’ve heard so often you know them by heart. Essentially it’s about tradition, and … There’s more →