Launched on the 15th of August is 180NHM, a short film fuelled by Relentless Energy Drink and starring MMA fighter Roger Gracie. 180 seconds long, the film is an energetic yet thought provoking portrait of an athlete who personifies the Relentless Energy Drink “No Half Measures” ethos. MMA warrior and Brazilian jiu-jitsu champion Roger Gracie is a man who knows a thing or two about not accepting compromise. Shot in Gracie’s Gym in New York, his film is a startling look at the vigorous psychical torment that Gracie puts himself through in order to be one of the world’s number one grapplers in both MMA and Brazilian Jiu-jitsu. Roger comes from a long line of Brazilian Jiu-jitsu masters, and in the field he is seen as a modern- day hero. He talks about the pressure this puts on him as a fighter and the weight his name carries with opponents … There’s more →