Search Results for: ad nauseam

Ad Nauseam: Konnichiwa Celebrities!

  By Éilish Burke | September 9, 2010 - 8:13 am | Adverts, The Culch
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The new Alfa Romeo ad for their Giulietta model, starring the ever-fabulous Uma Thurman brought this to mind: In the film Lost in Translation Bill Murray is an ever-so-slightly-washed-up actor visiting Japan, a country in which his stock is still high, to make a commercial for the premium whiskey brand Suntory. I thought this was a made-up product until I discovered a certain ever-so-slightly-washed-up actor who has been stumbling around in Suntory ads, crystal tumbler in hand, for quite a while.

Ad Nauseam: Warning, this post features a Naked Picture of Craig Doyle

  By Éilish Burke | September 1, 2010 - 9:30 am | Adverts, The Culch
2 Comments

Just when you thought it was safe to turn on your tellies, when you felt sure UPC had emptied their marketing coffers for the year and you would be free of the gelled-hair, Gant-jumpered one, Craig Doyle comes back at you in not one, but TWO ads. The man must have the best agent around. Or else he’s selling himself cheap. Either way, he’s managed to sidestep the exclusivity clause in his endorsement contracts and can currently be seen lending his inoffensive, Southside-boy charm to a window manufacturing firm and a mail-order company.

Ad Nauseam: Is that a Yorkie in your pocket, or are you just glad to see me?

  By Éilish Burke | August 19, 2010 - 9:00 am | Adverts, Featured Post, The Culch
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Hurrah, a new Cadburys Dairy Milk, Glass and a Half Full Productions ad is here! And it’s better than the last one Chocolate Charmer. This one is called Spots vs Stripes and it’s set in a magical (and notably biologically diverse) underwater habitat where the striped fishies and critters gear up against the spotted fishies and critters in what seems to be a bizzare Dodgeball / Red Rover hybrid game, only for both teams to be usurped in victory by a cheeky diving duck from above. I really like this ad, not least because of the slightly manic Russian gypsy folk music soundtrack but also because in a way it’s reminiscent of the best kind of old-school Disney animation; an enjoyable diversion for an enjoyable diversions sake. There’s method to its madness of course; the crazy game the underwater animals are playing ties in with Cadbury’s sponsorship of the 2012 London … There’s more →

Ad Nauseam: McDonalds, please don’t SuperSnooze me

  By Éilish Burke | August 11, 2010 - 12:54 am | Adverts
2 Comments

So I was watching a TV commercial which I was sure was for Budweiser when at about the 5-seconds-to-go point I realised, no this is actually an ad for McDonalds. The ad has a lo-fi acoustic soundtrack, the main character is a hipster-ish type in his late twenties and the whole atmosphere is one of lazy summer fun. The only inkling it might be an ad for Maccers before the 20 second mark is the odd flash of faded red (certainly not McD’s bright brand colours) in a t-shirt or a haphazardly thrown frisbee. It reminded me of the ad Budweiser brought out a few years back where the guy is going to meet his mates at a party but gets entangled with objects and drags them all along with him (I can’t find it on YouTube but I’m sure you’ll remember the one). Make the Most of Sum..

Ad Nauseam: Thank You Cows

  By Éilish Burke | July 29, 2010 - 9:09 am | Adverts, The Culch
5 Comments

Is this the best new ad on telly at the moment? Yes, I do believe it is. Like Bounty’s Juan Sheet commercial, it’s the type of ad you want to watch over and over again. It’s a perfect anthropomorphical package of the ridiculous and the sublime. The whole notion of doing a Jim’ll Fix It for Mary the cow, so that she can realise her dream of running on a beach like a stallion is pretty amazing. The power ballad soundtrack is perfect and the addition of the au natural Muller chick ups the hilarity factor by having an ever-so-slightly bestial quality about it (while also allowing ample time to show the product being consumed - and the brand manager goes TICK!).

Ad Nauseam Classics: Levi’s Jeans

  By Éilish Burke | July 22, 2010 - 4:00 pm | Adverts, The Culch
1 Comment

If any one brand deserves credit for consistently making interesting and provocative TV commercials it’s Levi’s. Back in the 1990s the American jean company seemed to bring out one show stopping ad after another. There was a time when whomever was lucky enough to have their song featured on a Levi’s commercial was almost guaranteed a Number 1 chart hit. I mean, it’s not like Babylon Zoo were ever going to make it on their own is it? The late ‘80s / early ‘90s were the glory days of the 501 jean; if you didn’t have a pair of Levi’s 501s back then you may as well be dead (or so went my teenage reasoning with my mother). The appeal of the 501 was driven home through a series of commercials all featuring a James Dean type character; all sexy moodiness, generally with a Brylcreemed-in-place quiff in his hair and … There’s more →

Ad Nauseam: ‘It’s Lacroix Sweetie!’ and Why I Love Luxe Advertising

  By Éilish Burke | July 14, 2010 - 9:48 am | Adverts, The Culch
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This week I’m in “screw the recession” mode and will be focusing on advertisements for luxury products. I’m talking high fashion, fragrances and expensive cars people; the stuff you know you should be able to turn your ethically-principled eco-conscious back on, but boy isn’t that quality stitching on the lining of that Prada handbag? *Drools* Now, never in a million years do I believe I’ll be able to afford a Prada handbag (and I’d much prefer a Balenciaga one, to be frank) but that doesn’t mean I’m not the target market for Prada. They’ll inevitably get a sixty euro fragrance purchase out of me at some point in my life so it’s still important for the company to talk to me, one of the plebian masses, as well as the monied, designer-clad elite. In fact many of the worlds biggest fashion houses are kept afloat by profits from fragrance, accessory … There’s more →

Ad Nauseam: Radiohead - Clubbing 98fm’s Metaphorical Seal

  By Éilish Burke | July 7, 2010 - 5:15 pm | Adverts, The Culch
7 Comments

Good advertising is always ‘insight driven’. It has a point to make about a product or service. Or it relates back to the real life of the intended consumer in some way. Now this doesn’t mean that every time a new ad is made for the same product the insight behind the ad must be different. In fact many of the best advertising campaigns have mined the same insight over decades and done quite well out of it. Take Cadbury’s Crunchie for instance. Now, I’m not privy to inside information on this particular brand but I’ll hazard a guess the insight driving Crunchie advertising is that for lots of people having a bar of chocolate is a like a small moment of celebration in their day. Cadbury cleverly associated themselves with a time of the week which was a compelling example of celebration for most people - Friday. Thus the … There’s more →

Ad Nauseam: Drrrink! Bulmers, Budweiser and Heineken (and whatever you’re having yourself)

  By Éilish Burke | July 1, 2010 - 12:00 pm | Adverts, The Culch
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After successive summers of diabolical weather, 2010 is turning out to be a bit of a ripper (okay, it’s now raining outside, maybe I spoke too soon). Either way, I bet the folks in C&C are thanking their lucky stars there’s actually been a bit of cider-drinking weather this year. The company have suffered each time a wet summer rolls around. In fairness Bulmers have done a good job over the past years at ‘extending the season’ for cider consumption with their seasonal ads. For example, they always bring out those lovely posters with the twinkly fairy lights in the apple trees at Christmastime (I look forward to seeing them each year). Nevertheless summer is still critically important to them. Anyways, there’s a whole heap of new Bulmers ads on the telly at the moment. Since launching Bulmers Pear last year (reacting swiftly to Kopparberg coming into the market in, er, … There’s more →

Ad Nauseam The Classics#1: Clarks Magic Steps, Findus Crispy Pancakes and ‘The One with the Scary Sheep Dogs in it’

  By Éilish Burke | June 23, 2010 - 9:55 am | Adverts, The Culch, TV
6 Comments

Greetings dear readers and welcome to another edition of Ad Nauseum. To mix things up I thought I’d begin a series of posts about classic ads from the past. You know the ones which are so good they capture the public imagination and you find yourself reminiscing about them with your friends years later? They may have jingles so damn catchy they worm their way into your head forever more. And they don’t need to be big or clever. Sometimes being big and/or clever is a distinct disadvantage. I mean, who over the age of 25 hasn’t done the Shake ‘n’ Vac dance in their sitting room of a Saturday afternoon at some point? (And on that note, if you didn’t see Darren’s previous post on the woeful Jedward “re-interpretation” of that classic treat your eyeballs and go here). Anyway, in the first Classics post I’m going to take a personal … There’s more →

Ad Nauseam: Craig Doyle, everyone’s favourite re-brand man

  By Éilish Burke | June 16, 2010 - 9:00 am | Adverts, The Culch
3 Comments

Will someone please explain to me what it is about Craig Doyle that makes people want to fall over themselves to give him lots of money for chat shows and advertising campaigns? I mean I think I know what it is. He’s nice, and safe, and squeaky clean. He’s the type of guy your Granny would want you to bring home. Then again, even your Granny might get slightly worried once she saw the perfectly ironed crease in his jeans. Obviously Craig has got it - whatever ‘it’ is. He’s a trusted face, a man who can guide us through the stormy waters of change. Iarnród Éireann used him in their campaign a few years back to show off their jazzy new fleet. That was back in the good old days when the public coffers were so full of cash semi-state bodies could afford to brag about themselves on telly. … There’s more →

Ad Nauseam: World Cup ads 2010

  By Éilish Burke | June 9, 2010 - 10:00 am | Adverts, The Culch
3 Comments

If you’re involved in the production of beer, fast food or computer games it’s seriously important to your business. It makes the whole world jolt to stop, and head for the pub. And it only comes around once every four years. Yes, it’s the World Cup. Probably the only global sporting event to encourage behaviour so diametrically opposed to the fitness and skill played out on the pitch. It’s a truth universally acknowledged that where there is a large sporting event, there are advertisers. And the World Cup is perhaps the biggest of them all. Now I’m not dissing the Olympics - I could watch the Olympics all year long if you provided enough tea, biscuits and bed sore cushions. Everyone loves the Olympics. Go on, admit it; it brought a tear to your eye to see Michelle de Bruin (that’s de Bruin now, de Bruin, not Smith) bring home … There’s more →

Ad Nauseam: Boots, Bubbles and Butter

  By Éilish Burke | May 31, 2010 - 9:00 am | Adverts, The Culch
5 Comments

There’s a whole load of ads around at the moment which tap into the theme of female friendship. Let’s call it the Sex and the City effect. That TV series and movie franchise was an exploration of the close bonds between a group of girlfriends, with rather a large serving of consumerism on the side. A celebration of friendship and shopping in equal measure, one could say. And given that young, single, professional women have a lot of disposable income (relative to other groups anyway) it’s ripe territory for advertisers.

Ad Nauseam: Who’s more sexist – Hunky Dorys or Guinness?

  By Éilish Burke | May 25, 2010 - 2:15 pm | Adverts, The Culch, TV
5 Comments

Hey Culchies, please welcome our newest contributor, Eilish, to the mix. I hope you make her feel very welcome and I think she’ll be a great addition to the team. As part of a regular column, Eilish is looking at Irish ads. Looking forward to reading more. - Darren Hello readers and welcome to this brand spanking new series of posts all about the lovely world of advertising. Yes, I’m talking about those annoying bits that we all try to avoid in between programmes on the telly and radio. It follow us around everywhere, advertising - you can’t even go to the jacks in your local pub without being confronted with posters trying to sell you thrush cream or urging you to check your testicles. But I kinda love ads. Ads can be great, ads can be crap, ads can be entertaining and ads can be cheesy. Sometimes ads can … There’s more →

Preview: RTÉ Autumn Season

  By Sinead Keogh | August 14, 2011 - 11:24 pm | Events, Movies & TV, The Culch, TV
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The RTÉ Autumn schedule, launched complete with drumroll in Studio 1 out at Montrose last Wednesday, has some gems across the 110 shows in the new line-up. You can view it in its entirety here and handpicked below, for your reading pleasure, complete with some of Culch.ie’s own footage of the launch, are our top ten highlights.