Tag Archives: 2FM

Shameless Pimping: Electric Ireland #tweetemhome Race from Dublin – Galway

  By Sinead Keogh | December 7, 2011 - 7:08 pm | Celebs, Competitions, Events, Site News
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So this is the story. Electric Ireland (the ESB) are holding a charity race from Dublin to Galway and back. Three celeb teams – Team A Joe Rooney and Mundy in the DeLorean supporting Concern; Team B Katie Van Buren and Andrew Stanley in the New York Taxi supporting the Irish Cancer Society, and Team C Brent Pope and Keith Barry in the Renault Trophy supporting the ISPCC – are competing to bag €20,000 for their chosen charity. Each team has to bag petrol for their tank by having their hashtag used on Twitter, mentioned on Facebook, and by doing various challenges along the way… and each team has an online supporter. Culch.ie is the official supporter of Team A, Joe Rooney, Mundy and our lovely driver Ian O’Flynn. It takes place Thursday 8th and Friday 9th, each day we’ll be stopping in towns along the way to do challenges. … There’s more →

Ad Nauseam: Radiohead - Clubbing 98fm’s Metaphorical Seal

  By Éilish Burke | July 7, 2010 - 5:15 pm | Adverts, The Culch
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Good advertising is always ‘insight driven’. It has a point to make about a product or service. Or it relates back to the real life of the intended consumer in some way. Now this doesn’t mean that every time a new ad is made for the same product the insight behind the ad must be different. In fact many of the best advertising campaigns have mined the same insight over decades and done quite well out of it. Take Cadbury’s Crunchie for instance. Now, I’m not privy to inside information on this particular brand but I’ll hazard a guess the insight driving Crunchie advertising is that for lots of people having a bar of chocolate is a like a small moment of celebration in their day. Cadbury cleverly associated themselves with a time of the week which was a compelling example of celebration for most people - Friday. Thus the … There’s more →

Duke Special’s Power of Love

  By Darren Byrne | December 3, 2009 - 5:53 pm | Music, The Culch
2 Comments

I‘m not much of a fan of Will Leahy’s show on 2FM. It’s generally cringeworthy radio and I more often than not switch over to Matt Cooper on TodayFM. But I’m really glad I didn’t do that today. He just played Duke SPecial’s cover of The Power of Love, recorded on The Will Leahy Show last year. Check this out, it’s just wonderful: