The Apprentice Week Three – What Happened?

In the second week of this year’s Irish Apprentice, the task was made harder for our two teams (in fairness, anything had to be tougher than selling ice cream on a hot Summer’s day). They had to design an outdoor campaign for the new Samsung Jet mobile. Once again, the girls’ team, Platinum, won out with the lads’ team, Cuchulainn, completely missing the brief. Cuchulainn’s team leader Ginger Stephen brought Depressed Donal and Harvard Boy Breffers back to Bill Cullen’s boardroom and Bill send Donal home. I’m not quite sure what the show’s producers were thinking with week three’s task. It was another advertising campaign, but this time it was for something very uninteresting – Big Red Book’s accounting software package. Ok, they can argue that it doesn’t matter what the task is and that the contestants make it interesting, but…an accounts package. Come on! [Comment from Sinéad] when do … There’s more

The Contestants

Here is a short biog of each of the 14 new contestants for this year’s Apprentice Ireland. Over the coming weeks, we’ll have a look at each one in more detail…well, we’ll look at whoever is left. With an average age of 27, the youngest is 22 and the oldest is 33, but who will become Bill Cullen’s new Apprentice? Aoiffe Madden is a 25 year old Galway girl and currently works as the Marketing/Business Development Executive for Clerys Department Store in Dublin. Her role involves developing monthly marketing strategies and promotions and overseeing the in-store and window displays. Aoiffe holds a BA (Hons) in Journalism and Visual Media from Griffith College Dublin and a postgraduate diploma in PR and Event Management. And yes, she does spell her name with two Fs. Breffny Morgan is a 22 year old Harvard graduate from Cork who returned back home to Ireland … There’s more

Bill Cullen’s apprentice candidates get glammed up for the boardroom

Saturday’s Irish Daily Mail had a front page teaser reading ‘Exclusive : Meet the new apprentices”. Page 6 and 7 of the main newspaper had a large group photograph and a couple of paragraphs of text. The free ‘You’ magazine inside the paper had the real detail of all the candidates – or so I thought. The 6 page spread in the glossy magazine, had all the female candidates glammed up with a decent bio and mini interview with each one included. As you can see from the photo above, the 7 guys got a passport size shot with a the bare minimum of detail. This leads me to question if any of these women should even be in the competition. In my eyes, they have zero credibility for a €100,000 job in the world of business after signing up to become clothes horses for a photoshoot in a glossy mag. Or maybe I’m … There’s more