How to Market a Movie…

Well, I haven’t posted here in quite a while. Thought I’d return with the odd post…they’ll mainly be film related, so I hope you’ll have me back ———————- J.J. Abrams is the real deal. I’m sure most of you know this by now. Love or hate Lost, it’s one of the most spoken about TV shows of the 21st century (One way or another, I’m sure most of of want to find out how it’s going to finish) Fringe is a cult TV hit. Cloverfield was a viral success and Star Trek, released last year, was a triumph both critically and financially. It’s becoming quite clear that Abrams just has it. Has what though? Well, if you look at the footage of the teaser trailer of his next film, I think you’ll get an idea of what this guy is doing right.

Phone Wars: Google’s Nexus One

In a somewhat odd but not entirely unexpected move internet search giant Google has unveiled their very own smart phone. Titled the Google Nexus One it is set to compete firmly with Apple’s all-conquering iPhone. The Nexus runs on Google’s own open-source Android software, the operating system of choice for a number of current big-name phone manufacturers such as Motorola and Sony Ericsson. While the use of Android will provide Google with a large number of downloadable and customisable applications straight out of the box it is still in its relative infancy compared with the goliath that is the iTunes App Store. The Android platform offers the Nexus some other cool but not unique features such as animated/interactive wallpaper and a wrap-around 3D cube feel to the edges, but it’s not quite ready to compete with Apple’s or Palm’s more polished fare just yet. Key features on the new phone … There’s more