Firstly, my apologies for the lack of post last week. I’ve been away for the last two weeks and internet has been in short supply. Sniffle. But no fear, ‘Infected’ is back with a BANG this week. Week 7 What are we discussing? Well how about, Augmented Reality and it’s use in marketing. What is Augmented Reality? It’s the blending of real-time footage, with 3-d graphics. And the results are simply incredible. We at Infected have already discussed ARGs or Alternate Reality Gaming where Marketers design ‘Games’ for their followers including the use of social media, mobile technology and real life events. Well, Augmented Reality (AR) takes the concept of interactive marketing to the extreme. Can you tell I’m a little bit excited about this? Still not sure what I’m on about? Think about Tom Cruise in Minority Report. AR features heavily in his job (remember the cool screen thing) … There’s more →