Is this the best new ad on telly at the moment? Yes, I do believe it is. Like Bounty’s Juan Sheet commercial, it’s the type of ad you want to watch over and over again. It’s a perfect anthropomorphical package of the ridiculous and the sublime. The whole notion of doing a Jim’ll Fix It for Mary the cow, so that she can realise her dream of running on a beach like a stallion is pretty amazing. The power ballad soundtrack is perfect and the addition of the au natural Muller chick ups the hilarity factor by having an ever-so-slightly bestial quality about it (while also allowing ample time to show the product being consumed - and the brand manager goes TICK!).