Just caught this via @jonathanwpurvis on Twitter. It seems that Channel 4 have finally taken the hint that no-one is interested anymore and called an end to the reality TV series Big Brother. After over a decade next years BB11 is to be the final year of the show when c4′s contract with Endemol ends in 2010. Channel 4 claim the reasons behind the decision are purely creative and nothing to do with the dwindling popularity and fall in ratings but let’s be honest, the show stopped being creative after Series 2 and the idea of the social experiment behind the programme has long since been abandoned in favour of crass, shock-value TV. Remember the girl & the bottle? Need I say more?