Tag Archives: cadbury’s

Ad Nauseam - Never a copycat be

  By Éilish Burke | March 30, 2011 - 1:07 pm | Adverts, The Culch
9 Comments

The thing about great work in any sphere is that it inevitably inspires a slew of poor imitators. Having not so long ago praised Jacob’s for good advertising work for their Christmas campaign I’m sorry to say they haven’t kept the standards up with their most recent one. Take a look yourself, though be warned; you may have to watch it from behind a cushion: I can imagine what the client / agency meetings were like in the run up to this ads creation. I’m sure they were peppered with phrases like ‘a viral sensation’, ‘modernising the brand’, ‘advertising made for social media’, ‘creating a music video, not just an advertisement’ and the like. In short, Jacob’s are trying to pull off what Cadbury’s did with Glass & a Half Productions; create branded content that is enjoyed outside of its role as an advertisement. I’ll bet a few of the … There’s more →

Ad Nauseam: Is that a Yorkie in your pocket, or are you just glad to see me?

  By Éilish Burke | August 19, 2010 - 9:00 am | Adverts, Featured Post, The Culch
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Hurrah, a new Cadburys Dairy Milk, Glass and a Half Full Productions ad is here! And it’s better than the last one Chocolate Charmer. This one is called Spots vs Stripes and it’s set in a magical (and notably biologically diverse) underwater habitat where the striped fishies and critters gear up against the spotted fishies and critters in what seems to be a bizzare Dodgeball / Red Rover hybrid game, only for both teams to be usurped in victory by a cheeky diving duck from above. I really like this ad, not least because of the slightly manic Russian gypsy folk music soundtrack but also because in a way it’s reminiscent of the best kind of old-school Disney animation; an enjoyable diversion for an enjoyable diversions sake. There’s method to its madness of course; the crazy game the underwater animals are playing ties in with Cadbury’s sponsorship of the 2012 London … There’s more →