‘Infected’ is a weekly column by Venntertainment.com documenting Pop Culture in Viral Marketing. ‘Infected’ will also include sporadic ramblings on other random ‘viral’ topics…watch this space! Last week’s article gave a very good example of how a struggling music industry can move its marketing tactics cleverly towards interacting effectively with its customers. Trent Reznor was the example. Reznor has taken the position of Leader of the Nine Inch Nails ‘Tribe’, and has used many innovative methods, both new and old, in order to create a community of followers who are increasingly engaged with what he is producing in terms of musical/artistic output. Week Two: Infected - How to Infect Zombies with your Ideas Zombies and The Power of Context Most people will have heard of the Kitty Genovese story. She was stabbed to death in New York in 1964 by a serial rapist and murderer. The murder took place over … There’s more →