JC Decaux take “no such thing as bad publicity” adage too far

Photo owned by periwinklekog (cc) JC Decaux launched its Dublin Bikes last week to much positive fanfare. This week it has two flat tyres having ordered Fusio to remove its Dublin Bikes iPhone app. I asked both parties for a statement. Fusio was the only one to get back to me: Before starting development on the Dublin Bikes App Fusio contacted Dublin City Council in July to discuss it with them. They provided us with a map of the proposed locations for the stations and seemed to think the app was a good idea. We proceeded with development and launched the app in the Apple iTunes Store on the day that Dublin Bikes launched. It quickly became the most popular Irish app in the store and was downloaded approximately 3,000 times. We received very positive feedback from users and from the press. A few days later JC Decaux’s French office … There’s more

The Dublin Bike Scheme - the second best thing to happen to the city recently?

I have to tell you - I love the idea of the new Dublin bike scheme, launched today. They’re now available on the streets of Dublin and I’ve already seen people around on them this morning. The connection to pop culture here? No, not tenuous. I could put in something like “You can get to your events faster” just to fill criteria, but I think this goes deeper. Suddenly we have introduced another factor to make our Capital City more modern, cosmopolitan and even that bit more colourful. A change in culture - “You don’t need to bus it or taxi it, just bike it” has been kicked off. If Dublin, as a city, can adopt these bikes by (a) using them properly, (b) not vandalising them and (c) promoting their use, we could see, like The Luas, like The Spire and many more features, the bikes being adopted into … There’s more