I saw this bus poster (a T-side to be precise for y’all poster pedants) for the first time this evening. Now I’m no prude (having a preponderance to sprinkle my conversation with that most controversial of cusses, the ‘C’ word), but it was still a bit of a surprise to see the polite, Irish version of fuck on the side of a bus. The poster is for Just Mobile a new prepaid-only mobile phone company. New mobile phone companies are all the rage these days, what with e! Mobile‘s recent entry into the market. A cursory look at Just Mobile‘s 40-shades-of-green website reveals a brand squarely focussed at the young mobile phone user with a tongue-in-cheek begorrah, begosh, diddley-i tone of voice. ‘Pog mo Phone’ indeed. Actually, I quite like the branding (though I do wonder whether the shamrocks might get a little limp after a while). In any case, … There’s more →