If any one brand deserves credit for consistently making interesting and provocative TV commercials it’s Levi’s. Back in the 1990s the American jean company seemed to bring out one show stopping ad after another. There was a time when whomever was lucky enough to have their song featured on a Levi’s commercial was almost guaranteed a Number 1 chart hit. I mean, it’s not like Babylon Zoo were ever going to make it on their own is it? The late ‘80s / early ‘90s were the glory days of the 501 jean; if you didn’t have a pair of Levi’s 501s back then you may as well be dead (or so went my teenage reasoning with my mother). The appeal of the 501 was driven home through a series of commercials all featuring a James Dean type character; all sexy moodiness, generally with a Brylcreemed-in-place quiff in his hair and … There’s more →