Ad Nauseam: ‘It’s Lacroix Sweetie!’ and Why I Love Luxe Advertising

This week I’m in “screw the recession” mode and will be focusing on advertisements for luxury products. I’m talking high fashion, fragrances and expensive cars people; the stuff you know you should be able to turn your ethically-principled eco-conscious back on, but boy isn’t that quality stitching on the lining of that Prada handbag? *Drools* Now, never in a million years do I believe I’ll be able to afford a Prada handbag (and I’d much prefer a Balenciaga one, to be frank) but that doesn’t mean I’m not the target market for Prada. They’ll inevitably get a sixty euro fragrance purchase out of me at some point in my life so it’s still important for the company to talk to me, one of the plebian masses, as well as the monied, designer-clad elite. In fact many of the worlds biggest fashion houses are kept afloat by profits from fragrance, accessory … There’s more