It would appear that Mattel is anxious to follow Hasbro’s lead and start developing movies based on their popular toy brands. This news is unsurprising as Hasbro has made a small fortune on the back of Michael Bay’s out-landish, effects laden, big-budget blockbuster franchise Transformers, as well this summer’s GI:JOE. Mattel has quite a large stable of intellectual properties which includes Hot Wheels, Battle Force 5, Masters of the Universe and of course Barbie. It is the last two that Mattel is keen to exploit, with news surfacing this week that both will soon be adapted into new live-action feature films. The Masters of the Universe toy line spawned the much loved 1980’s classic TV series He-Man and the Masters of the Universe and its spin-off She-Ra: Princess of Power. As a child I could often be found 2 feet in front of a TV screen, glued to the adventures … There’s more →