It’s not often that you get to go on set at an ad shoot but myself and Darragh made our way out to Shankhill recently to view the filming of Meteor‘s new ad. The shoot, directed by Steven Green, is taking the form of a house party at a huge house. One of the rooms has been decked out with DJ, funky props (the Mr Ben is a nice touch) and people are dancing wall to wall (to Two Door Cinema Club’s Undercover Martyn). There aren’t any standard 35-mm cameras but hand-held high end still cameras shooting in HD (Canon 5D to be exact). We’re shown upstairs where members of the creative team are reviewing footage from the previous take. Instead of the them viewing live footage, memory cards are brought up from the two cameras shooting downstairs. The footage is focused on two girls filming a guy dancing furiously … There’s more →