This is the new video for MGMT’s track Kids. It’s directed by Ray Tintori, who was also behind the psychedelic promo for Time to Pretend that helped initially launch MGMT into the limelight. The new promo for Kids offers a frightening, lo-fi insight into how the world might seem through the eyes of a very young child. But it all seems more than a tad exploitative to me as the kid genuinely looks terrified. This poses serious ethical and moral questions. Should children be exposed to such blatant horror? Should their fears and emotions be so exploited in the name of such promotion, artistic or otherwise? And are MGMT trying to be controversial or just thought provoking? Regardless of the moral issues the video, for me, just doesn’t work anyway. It has a theme, yes, but very little in the way of narrative. The initial idea seems to have gotten … There’s more →