Cool but Ultimately Pointless this week focuses on Sony’s latest effort to corner the market in hand-held computer gaming, the PSP Go. [History lesson - feel free to skip] Sony launched the original PlayStation Portable system back in 2005, the first hand-held video game console to use an optical disc format, Universal Media Disc (UMD), as its primary storage medium. With 1.8Gb of storage, Sony intended this medium to herald a new wave of mobile media. But the format’s proprietary nature and the lack of writers and blank media meant that film studios and content providers shied away from it. Despite the relative failure of its storage medium the PSP sold well worldwide but continually lagged behind its main competitor, the Nintendo DS. Sony has constantly strived to increase it’s market-share in hand-held gaming and with the launch of the PSP Slim & Lite in 2007 sales increased dramatically. This … There’s more →