Tag Archives: Seth Godin

The Flea Factor

  By Rob Cumiskey | May 27, 2009 - 2:05 pm | Infected, The Culch, The Internet
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‘Infected’ is a weekly column by Venntertainment.com documenting Pop Culture in Viral Marketing. ‘Infected’ will also include sporadic ramblings on other random ‘viral’ topics…watch this space! Last weeks article covered the general topic of how to spread an idea (to Zombies ). I thought I’d delve a little into the development of the study behind the transmission of ideas in popular culture and what it means for marketing. To summarize last weeks article: Want to spread your ideas? Target your zombies, connect them and lead them with well designed material and engaging interactive content. I mentioned something that I called ‘The Flea Factor’. It described the short attention span that Zombies of this world have. This week we’re going to discuss what that means for your ideas and how they spread. Week 3 - Infected - The Flea Factor Memetics Way back in 1976, Richard Dawkins (author of ‘The God Delusion‘) introduced a … There’s more →

Infected - How to Infect Zombies with your Ideas.

  By Rob Cumiskey | May 20, 2009 - 7:29 pm | Infected, Random Whimsy, The Culch, The Internet
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‘Infected’ is a weekly column by Venntertainment.com documenting Pop Culture in Viral Marketing. ‘Infected’ will also include sporadic ramblings on other random ‘viral’ topics…watch this space! Last week’s article gave a very good example of how a struggling music industry can move its marketing tactics cleverly towards interacting effectively with its customers. Trent Reznor was the example. Reznor has taken the position of Leader of the Nine Inch Nails ‘Tribe’, and has used many innovative methods, both new and old, in order to create a community of followers who are increasingly engaged with what he is producing in terms of musical/artistic output. Week Two: Infected - How to Infect Zombies with your Ideas Zombies and The Power of Context Most people will have heard of the Kitty Genovese story. She was stabbed to death in New York in 1964 by a serial rapist and murderer. The murder took place over … There’s more →