‘Infected’ is a weekly column by Venntertainment.com documenting Pop Culture in Viral Marketing. ‘Infected’ will also include sporadic ramblings on other random ‘viral’ topics…watch this space! Last weeks article covered the general topic of how to spread an idea (to Zombies ). I thought I’d delve a little into the development of the study behind the transmission of ideas in popular culture and what it means for marketing. To summarize last weeks article: Want to spread your ideas? Target your zombies, connect them and lead them with well designed material and engaging interactive content. I mentioned something that I called ‘The Flea Factor’. It described the short attention span that Zombies of this world have. This week we’re going to discuss what that means for your ideas and how they spread. Week 3 - Infected - The Flea Factor Memetics Way back in 1976, Richard Dawkins (author of ‘The God Delusion‘) introduced a … There’s more →