Ad Nauseam: Terrible Song (for a mobile phone ad)
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You know when you really like a band and then one of their songs gets used in an ad and you feel kinda cheated? Well that’s how I felt when I saw the new Vodafone ad which uses the song Terrible Love by The National. It’s partially (okay well, mostly) the music snob inside of me rearing her ugly head. “How dare they…” she humourlessly pontificates “…use a song with such depth of meaning to soundtrack an ad for a mobile phone company”. What Little Miss Music Snob actually means is “Oh no, this vaguely non-mainstream band which I have loved for years will now become known by lots of people with generally worse taste in music than me and they’ll refer to them as ‘that band who had that song on the Vodafone ad’ and my previous love of them will somehow become diluted by this bigger audience of … There’s more