Ad Nauseam: Out of Character
Has anyone else noticed the rash of brand ‘characters’ in Irish ads recently? I’m not talking epic storylines acted out by characters like Papa and Nicole or those two heavily airbrushed ones in the naff Nescafe ’80s ads. I’m talking about actors playing employees of the company and becoming the face of the brand. There’s been a few and in this post we’re going to take a look at the good, the bad and the just plain annoying. Jim in Eircom support Jim has been around for a year or so now. He’s managed to hold on to his cushy job in Eircom customer support which sees him wandering about his fancy glass-walled office, nonchalantly tossing the odd screwed up ball of paper into a wastebasket and adjusting the tightness of his hands-free headset. Jim is a lucky man. He answers the phone to the right type of customer; some … There’s more
