Well now. A spectacular splat of mud-splaying has been playing out this past week between dance heavyweights Ministry Of Sound and easy-listening-crud heavyweights Syco (Simon Cowell’s company. See what he did there?). Ministry Of Sound have signed young dance sensation Avicii, a.k.a Tim Berg, a Swedish DJ/producer who’s tipped to be the next David Guetta, though I don’t remember putting in a repeat order. Anyway, clearly somebody did, as Avicii’s been making waves with his track Fade Into Darkness, formerly known as Penguin. It’s an undemanding piece of popshine, pretty much perfect for mass consumption. According to Ministry Of Sound, while Penguin was notching up the radio play from the likes of Pete Tong, Annie Mac and Scott Mills, they had been working with Avicii in order to develop the track from a cheerful instrumental (Penguin) to a smash hit vocal (Fade Into Darkness). In the course of MOS’s seeking out … There’s more →